Thursday · Alicante

Marketing, sales and AI agents

Agents that prospect, qualify and serve: marketing, sales and customer service supercharged with AI.

Thursday

Day programme

09:00–09:30
Networking
Registration and welcome coffee
Registration and welcome coffee. Hands-on session with real examples and time for questions.
09:30–10:10
Keynote
AI agents that sell: prospecting, qualifying and follow-up
AI agents that sell: prospecting, qualifying and follow-up. Hands-on session with real examples and time for questions.
Sergio Mora
10:15–10:55
Talk
Marketing in the age of generative answers
SEO, content and brand when the first answer comes from an AI.
Lucía Blasco
11:00–12:30
WorkshopWorkshop room
Hands-on workshop: your first AI workflow
Limited spots. Bring a laptop: you'll leave with a working workflow for your business.
11:15–12:05
Panel
Panel: generative content without losing your brand voice
Panel: generative content without losing your brand voice. Hands-on session with real examples and time for questions.
Claudia Sempere, Lucía Blasco
12:10–12:40
DemoLive
Live demo: 24/7 customer service with an agent
An agent connected to orders, incidents and FAQs, with hand-off to people.
Víctor Lledó
12:45–13:25
Debate
Debate: agent or human? The limit in customer service
Debate: agent or human? The limit in customer service. Hands-on session with real examples and time for questions.
Víctor Lledó, Sergio Mora
13:30–15:00
Networking
Networking, demo area and recruiting
Exhibiting companies, product demos and one-to-one meetings.

B2B
Prospecting with agents
An agent that researches, qualifies and drafts the first contact for review.
x3 qualified meetings

Sponsors and collaborators

The Silver and Bronze levels are designed for sponsoring a specific day, with a financial or in-kind contribution.